Intsingiselo yobuntu kwishishini lezilwanyana zasekhaya iye yaba yeyona nto iphambili yokukhula

Kule minyaka ilishumi idlulileyo, ishishini lezilwanyana zasekhaya liye lenza utshintsho olubalulekileyo, liguqukela kwimarike enamacala amaninzi ehamba ngaphaya kokhathalelo olusisiseko.Namhlanje, ishishini alibandakanyi kuphela iimveliso zemveli ezifana nokutya kunye nezinto zokudlala kodwa likwabonisa iindlela zokuphila ezibanzi kunye neenkcubeko zokuzonwabisa zabanini bezilwanyana zasekhaya.Ugxininiso lwabathengi kwizilwanyana zasekhaya kunye nendlela ekhokelela ekuphuculweni koluntu kube yeyona nto iphambili ekukhuleni kwemarike yezilwanyana zasekhaya, ikhuthaza ukusungulwa kwezinto ezintsha kunye nokubumba uphuhliso loshishino.

Kweli nqaku, i-YZ Insights kwi-Global Pet Industry iya kudibanisa ulwazi olufanelekileyo ukucacisa iindlela eziphambili kushishino lwezilwanyana ze-2024, ngokubhekiselele kwi-market potential and industry dynamics, ukunceda amashishini ezilwanyana kunye neempawu zokuchonga amathuba okwandisa ishishini kunyaka ozayo. .

01

Ukubanakho kweMarike

Kule minyaka ingama-25 idlulileyo, ishishini lezilwanyana zasekhaya likhule ngama-450%, kwaye ishishini kunye neendlela zalo zenza utshintsho olubalulekileyo, kwaye kulindeleke ukukhula okuqhubekayo kwimarike.Idatha yophando ibonisa ukuba kule minyaka ingama-25, ishishini lezilwanyana zasekhaya liye lafumana kuphela iminyaka embalwa yokungakhuli.Oku kubonisa ukuba ishishini lezilwanyana zasekhaya lelinye lawona mashishini azinzileyo ngokukhula ngokuhamba kwexesha.

Kwinqaku elidlulileyo, sabelane ngengxelo yophando ekhutshwe yiBloomberg Intelligence ngoMatshi wonyaka ophelileyo, eyaxela kwangaphambili ukuba imarike yezilwanyana zasekhaya iya kukhula ukusuka kwi-320 yeebhiliyoni zangoku ukuya kwiibhiliyoni zeedola ezingama-500 ngo-2030, ngenxa yokwanda kwenani lezilwanyana zasekhaya kunye nemveliso. ukukhula kwemfuno yokhathalelo lwezilwanyana zasekhaya eziphezulu.

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Ishishini Dynamics

Ukunyusa umgangatho kunye nokwenza iPremiration

Ngokuqwalasela okwandileyo kwabanini bezilwanyana zasekhaya kwimpilo yezilwanyana zasekhaya kunye nentlalo-ntle, iimfuno zabo kumgangatho nokhuseleko lokhathalelo lwezilwanyana zasekhaya kunye neemveliso ziyenyuka.Ngenxa yoko, ukusetyenziswa kwezilwanyana zasekhaya kuyaphucuka, kwaye iimveliso kunye neenkonzo ezininzi zihamba ngokuthe chu ukuya kwinqanaba eliphezulu kunye nenqanaba leprimiyamu.

Ngokwedatha yophando evela kuPhando lweGrand View, ixabiso lentengiso yezilwanyana zasekhaya kwihlabathi liphela kulindeleke ukuba lifikelele kwi-5.7 yeebhiliyoni zeedola ngo-2020. Izinga lokukhula lonyaka elihlanganisiweyo (CAGR) ukusuka ku-2021 ukuya ku-2028 kulindeleke ukuba lifikelele kwi-8.6%.Lo mkhwa ubonisa ukukhula kwemfuno yokutya okuphezulu, ukuphatha, kunye nempilo enzima kunye neemveliso zempilo yezilwanyana zasekhaya.

Ubungcali

Iinkonzo ezithile ezikhethekileyo zezilwanyana zasekhaya ziye zixhaphake kwiimarike, njenge-inshurensi yesilwanyana sasekhaya.Inani labantu abakhetha ukuthenga i-inshurensi yezilwanyana ukuze bonge kwiindleko zonyango lwezilwanyana liyanda kakhulu, kwaye le ndlela inyukayo kulindeleke ukuba iqhubeke.Ingxelo yeNorth American Pet Health Insurance Association (NAPHIA) ibonisa ukuba imarike ye-inshurensi yezilwanyana zase-United States naseCanada idlule i-$ 3.5 yezigidigidi kwi-2022, ngokukhula konyaka-ngonyaka we-23.5%.

IDigitization kunye nezisombululo ezihlakaniphile

Ukudibanisa itekhnoloji kukhathalelo lwesilwanyana yenye yezona ndlela zintsha kwishishini.Ukhathalelo lwezilwanyana zasekhaya kunye neemveliso zizisa amathuba amatsha oshishino kunye nemifuziselo yokuthengisa.Iimveliso zinokuqonda ngcono iimfuno zabathengi kunye nokuziphatha ngokuqokelela kunye nokuhlalutya idatha eyenziwe zizixhobo ezihlakaniphile, ngaloo ndlela inikezela ngeemveliso ezichanekileyo kunye neenkonzo.Kwangaxeshanye, iimveliso ezikrelekrele zinokusebenza njengamaqonga abalulekileyo onxibelelwano lwabathengi, ukukhulisa ulwazi lophawu kunye nodumo.

Ukushukuma

Ngokwamkelwa okuxhaphakileyo kwe-intanethi ephathwayo kunye nokusetyenziswa kakhulu kwezixhobo eziphathwayo, umkhwa wokuhamba ngeselula kushishino lwezilwanyana zasekhaya uya ucaca ngakumbi.Intsingiselo ye-mobileization ibonelela ngamathuba amatsha oshishino kunye neendlela zokuthengisa zokhathalelo lwezilwanyana zasekhaya kunye nentengiso yemveliso kwaye iphucula lula kubathengi ukufikelela kwiinkonzo kunye neemveliso.