Ngokwedatha yophando lwamva nje lwabathengi abangaphezu kwama-700 abanini bezilwanyana zasekhaya kunye nohlalutyo olubanzi lweVericast's "2023 Annual Retail Trends Observation", abathengi baseMelika basenesimo sengqondo esifanelekileyo malunga nenkcitho yodidi lwezilwanyana ezifuywayo ebusweni benkxalabo yokunyuka kwamaxabiso:
Idatha ibonisa ukuba i-76% yabanikazi bezilwanyana bajonga izilwanyana zabo njengabantwana babo, ngakumbi i-millennials (82%), ilandelwa yiGeneration X (75%), iGeneration Z (70%), kunye ne-Baby Boomers (67%).
Abathengi ngokubanzi bakholelwa ukuba uhlahlo lwabiwo-mali kwiindidi zezilwanyana zasekhaya ziya kwanda, ngakumbi ngokwempilo yezilwanyana zasekhaya, kodwa banethemba lokugcina imali kangangoko kunokwenzeka.Malunga ne-37% yabathengi abaphononongwayo bafuna izaphulelo ekuthengeni izilwanyana, kwaye i-28% ithatha inxaxheba kwiinkqubo zokunyaniseka kwabathengi.
Malunga ne-78% yabaphenduli bathe malunga nokutya kwesilwanyana sasekhaya kunye neendleko zesnack, bazimisele ukutyala imali eninzi ngo-2023, nto leyo ebonisa ngokungangqalanga ukuba abanye abathengi banokuba nomdla kwiimveliso ezikumgangatho ophezulu.
I-38% yabathengi bathi bazimisele ukuchitha ngaphezulu kwiimveliso zempilo ezifana neevithamini kunye nezongezelelo, kwaye i-38% yabaphenduli bathi baya kuchitha ngaphezulu kwiimveliso zococeko lwezilwanyana.
Ukongeza, i-32% yabathengi bathenga kwiivenkile ezinkulu zezilwanyana zasekhaya, ngelixa i-20% ikhetha ukuthenga iimveliso ezinxulumene nesilwanyana sasekhaya ngokusebenzisa amajelo orhwebo e-e-commerce.Kuphela yi-13% yabathengi abavakalisa ukuzimisela kwabo ukuthenga kwiivenkile zezilwanyana zasekhaya.
Malunga ne-80% yabanini bezilwanyana zasekhaya baya kusebenzisa izipho ezikhethekileyo okanye iindlela zokukhumbula imihla yokuzalwa yezilwanyana zasekhaya kunye neeholide ezinxulumeneyo.
Phakathi kwabasebenzi abakude, i-74% iceba ukutyala uhlahlo lwabiwo-mali olongezelelweyo ukuthenga iithoyi zasekhaya okanye ukuthatha inxaxheba kwimisebenzi yezilwanyana zasekhaya.
Njengoko iiholide zokuphela konyaka zisondela, abathengisi kufuneka bavavanye indlela yokuhambisa ixabiso lentengiso kubanini bezilwanyana zasekhaya, utshilo uTaylor Coogan, ingcali kwishishini lezilwanyana zasekhaya laseVericast.
Ngokwedatha yamva nje yenkcitho yezilwanyana ezifuywayo evela kwiAmerican Pet Products Association, nangona impembelelo yokungaqiniseki kwezoqoqosho iqhubekile, umnqweno wabantu wokutya uhlala uphezulu.Ukuthengiswa kwemveliso yezilwanyana zasekhaya ngo-2022 yayiyi-136.8 yeebhiliyoni zeedola, ukwanda okuphantse kube yi-11% xa kuthelekiswa no-2021. Phakathi kwabo, inkcitho ekutyeni kwezilwanyana zasekhaya kunye ne-snacks imalunga ne-58 yeebhiliyoni zeedola, ekwinqanaba eliphezulu lenkcitho kwaye ikwakhula kakhulu. udidi, ngezinga lokukhula kwe-16%.
Ixesha lokuposa: Oct-12-2023
