IHalloween yiholide ekhethekileyo eUnited States, ebhiyozelwa ngeendlela ezahlukeneyo, kuquka isinxibo, iilekese, izibane zamathanga nokunye.Ngeli xesha, ngalo mnyhadala, izilwanyana zasekhaya nazo ziya kuba yinxalenye yengqwalasela yabantu.
Ukongeza kwiHalloween, abanikazi bezilwanyana bahlakulela "izicwangciso zeholide" kwizilwanyana zabo zasekhaya kwezinye iiholide.Kweli nqaku, iGlobal Pet Industry Insight iza kukuzisela uqikelelo lokusetyenziswa kwempahla yesilo-qabane kwiHalloween eUnited States ngo-2023 kunye novavanyo lwezicwangciso zeeholide zabanini-zilwanyana.
Ngokophando lonyaka lwamva nje lweNational Retail Federation (NRF), iindleko zizonke zeHalloween kulindeleke ukuba zifikelele kwirekhodi eliphezulu le-12.2 yeebhiliyoni zeedola ngo-2023, ukodlula irekhodi yonyaka ophelileyo ye-10.6 yeebhiliyoni zeedola.Inani labantu abathatha inxaxheba kwimisebenzi enxulumene neHalloween kulo nyaka liya kufikelela kwimbali ephezulu ye-73%, ukusuka kwi-69% ngo-2022.
UPhil Rist, uSekela Mongameli weSigqeba seProsper, utyhile:
Abathengi abancinci banomdla wokuqalisa ukuthenga ngeHalloween, kunye nesiqingatha sabathengi abaneminyaka eyi-25 ukuya kwe-44 sele bethenga ngaphambi okanye ngoSeptemba.Imithombo yeendaba zentlalo, njengomthombo wenkuthazo yempahla kubathengi abancinci, ihlala ivela, kwaye abantu abaninzi ngakumbi abangaphantsi kweminyaka engama-25 baphendukela kwiTikTok, Pinterest, kunye ne-Instagram ukufumana ubuchule.
Eyona mithombo yenkuthazo ↓
◾ Uphendlo lwe-Intanethi: 37%
◾ Iivenkile ezithengisa iimpahla: 28%
◾ Usapho kunye nabahlobo: 20%
Awona majelo okuthenga aphambili ngala ↓
◾ Ivenkile yesaphulelo: 40%, iseyeyona ndawo iphambili yokuthenga iimveliso zeHalloween
◾ IHalloween/iVenkile yeMpahla: 39%
◾ Udederhu lweevenkile ezikwi-Intanethi: 32%, nangona iivenkile ezikhethekileyo zeHalloween kunye neevenkile zempahla bezisoloko ziyindawo ekhethwayo yeemveliso zeHalloween, kulo nyaka abathengi abaninzi baceba ukuthenga kwi-intanethi kunangaphambili.
Ngokubhekiselele kwezinye iimveliso: Imihombiso iye yanda kakhulu ngexesha lo bhubhani kwaye iyaqhubeka nokunxulumana nabathengi, ngenkcitho eqikelelweyo ye-3.9 yeebhiliyoni zeedola kolu didi.Phakathi kwabo babhiyozela iHalloween, i-77% iceba ukuthenga imihlobiso, ukusuka kwi-72% kwi-2019. Inkcitho ye-Candy kulindeleke ukuba ifikelele kwi-3.6 yeebhiliyoni zeedola, ukusuka kwi-3.1 yezigidigidi zonyaka odlulileyo.Inkcitho yekhadi le-Halloween kulindeleke ukuba ibe yi-500 yezigidi zeedola, ingaphantsi kancinci kune-600 yezigidi zeedola ngo-2022, kodwa iphezulu kunamanqanaba angaphambi kobhubhane.
Ngokufana nezinye iiholide ezinkulu kunye nemisebenzi yabathengi njengokubuyela esikolweni kunye neeholide zasebusika, abathengi banethemba lokuqalisa ukuthenga ngeHalloween ngokukhawuleza.I-45% yabantu ababhiyozela iiholide baceba ukuqala ukuthenga phambi kuka-Oktobha.
UMatthew Shay, uSihlalo kunye ne-CEO ye-NRF, uthe:
Kulo nyaka, abantu baseMelika abaninzi kunanini na ngaphambili baya kuhlawula kwaye bachithe imali eninzi ukubhiyozela iHalloween.Abathengi baya kuthenga imihombiso yeeholide kunye nezinye izinto ezinxulumene noko kwangaphambili, kwaye abathengisi baya kuba ne-inventory elungele ukunceda abathengi kunye neentsapho zabo bathathe inxaxheba kwesi siko sidumileyo nesinomdla.
Ngolu lwazi lungasentla, kunokubonwa ukuba abanini bezilwanyana zasekhaya e-United States banika ukubaluleka okukhulu kwizilwanyana zabo zasekhaya kwaye benza konke okusemandleni abo ukucwangcisa izipho ezinomdla kunye nemisebenzi yabo ngexesha leholide ukomeleza unxibelelwano lwabo nezilwanyana zasekhaya.
Kwangaxeshanye, ngokujonga izicwangciso zeholide zabanini bezilwanyana zasekhaya, iinkampani zezilwanyana zasekhaya zinokufumana ulwazi malunga neemfuno zabathengi, ngokukhawuleza ukuseka ubudlelwane bomthengi ukudala amathuba okuthengisa, ukuphendula ngcono kwiindlela zentengiso, ukwandisa ukuthengisa, kunye nokwandisa impembelelo yegama.
Ixesha lokuposa: Oct-24-2023
